Italy, without exaggeration, is a real shopping kingdom, a well-known as the capital of fashion of Europe. Even shopping in the most expensive boutiques will not hit your wallet hard: without discounts, the prices here are about 20-25% lower than in most European countries. In addition, there are many outlets in Italy that offer additional discounts and can save up to 80% during the sales season (compared to the first price). Typically, all Italian stores open from 8:00 to 9:00 and are open from 19:00 to 19:30 with a siesta break from 13:00 to 15:00. Some shopping malls and large supermarkets sometimes close later - from 20:00 to 21:00, but this is usually only possible in large cities. No one is open on Sundays, large shopping malls are sometimes excluded on the eve of the holidays (for example, the last Sunday before Christmas), and small ones can be closed for lunch on Saturday. At the same time, the choice of models and sizes here will still be quite rich.

In Italy, sales called sconti or saldi follow a standard European schedule: in summer from early July to mid-August and in winter from early January to late February. Tables may differ in different parts of the country, but usually the discrepancy in dates is not significant. Initially, stores reduce prices by 15-20%, and eventually discounts reach 70-80%, but this usually applies only to the mass market. Expensive boutiques rarely announce discounts of more than 20%, and sometimes do not participate in sales at all. Instead, they carry out their internal "sales" among regular customers, and the unsold part of the collection is usually sent directly to the point of sale. In Italy, shopping is only possible in small private shops. In shopping malls, you can count on an additional discount only if you find some kind of defect in the item (for example, a small stain of lipstick on a sweater).

When planning to shop in Italy, it is worth remembering the rule: the fewer tourists, the lower the prices. For luxury clothes you have to go to the most fashionable city in Italy - Milan: all the shops are concentrated in one place, in the center of the city, but it will probably be expensive. It is better to look for designer items and limited collections in Rome. It also makes sense to go there for fur coats: the whole political elite of the country lives in Rome and they have a lot of respect for furs, but it is better to go to Bologna for cheap fur coats.

Cheap shoes and other genuine leather goods are sold in abundance in Bologna, Marche and Empola (in Rome, Milan and Venice, of course, all this is available, but the prices are higher). In the same place (as well as in Florence and Rimini) there is a large selection of democratic clothes.

Italy is famous for its excellent quality leather goods; About 70% of all leather factories in Europe are concentrated here. Italian bags, jackets and shoes are soft, stylish and are considered one of the highest quality on the world market.

It is worth paying attention not only to well-known brands, but also to the Italian "nameless" - they are usually very high quality, but cheaper. In Rome, a bag made of genuine leather can be bought for 50 euros, a pair of shoes will cost about the same amount, and prices in the provinces will be 20-25% lower.

You can buy excellent fur coats in Italy. It is best to look for fashionable and expensive fur from a famous designer in Milan, if time and money allow, you can even order it for you. Prices for fur coats at Milan outlets start at 4,000 euros. For this money you can buy models from Roberto Cavalli, Simonetta Ravizza, De Scal, Paolo Moretti.

Fendi fur coats are considered the best in the world, and the fur laboratories of this designer are located in Rome. Even if you don't get anything, it's worth visiting the salons - the fur coats there are works of art, not clothes.

Medium-priced fur coats are sold around Mala Mati and Marconi Bologna, where mink coats cost between 2000-3500 EUR. For budget-saving furs it is better to go to Rimini and San Marino, there are many fur outlets and if you have 1000 EUR in your wallet, you can go out with new natural fur.

All the most fashionable are made in Italy, so it is not surprising that this country is a leader in the production of sunglasses and frames. The glasses are loved here, they are tastefully worn and very carefully adapted to the face, and there are many frames in any shape and color in any optics or accessory salon. Thus, it is easier to order lenses (if necessary) at home, but the frames are definitely worth buying in Italy.

Many well-known Swiss watch companies are based in Italy, and the rest continue to produce world-renowned watches. But while Switzerland is a more restrained classic, Italian watches are stylish and bold in design, extravagance and abundance of colors.

The main thing to remember about Italian wine: the most expensive and elegant variety.

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